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“Before You Slate That €3.50 Cup of Tea, Try Opening a Cafe First”
Every few weeks, another comment or photo of a receipt hits social media and the outrage begins: “€3.50 for a cup of tea? Daylight robbery!” Comment sections fill with people piling on, slating and slandering a business they’ve never stepped foot in, condemning a price they’ve never tried to understand. The loudest voices are often the ones who have never opened their own cafe, never signed a personal guarantee on a lease, never stared down a payroll run with the bank balance

Food Business Coach Tracie
Mar 55 min read


It’s Wonderful to Take Part: Finding Your Power Beyond the Win
Taking part in Food Hero two years in a row has reminded me of something I now teach every food business owner I work with: if winning matters more than the work, you risk losing yourself. If the title matters more than your customers, your craft and your community, you’ll forever be chasing validation instead of building a business and a life that actually feels good to live in. So proud to be from Kilkenny. Photo taken by Ruth Calder-Potts in Woodstock Gardens. I’m writing

Food Business Coach Tracie
Mar 46 min read


Trolling a butcher is just wrong- full stop!
…I just watched a video by Keith Grant Butchers and it forced me to respond with a video with the below content which highlights the DRAMATIC & POSITIVE impact Keith and all independently owned butchers in Ireland have on our local communities. Is this something we have forgotten and something we are now taking for granted? Because if we are, then we lose our culture and identity as a country that prides itself on: knowing our butcher by name, not by number shaking the same h

Food Business Coach Tracie
Feb 245 min read


Toxic Hospitality is alive and well in Ireland.
“You Can Choose to Pretend, But I Sure as Hell Won’t!” Irish food and hospitality has a serious problem — one that won’t be fixed by glossy PR campaigns or perfectly curated Instagram feeds. The luck of the Irish- not in Irish Hospitality! I recently sat with a chef who’d been working a brutal 90 hours a week . During their “time off,” they were still called up to 18 times a day by their boss — including midnight phone calls, constant messages, and relentless pressure disgui

Food Business Coach Tracie
Feb 193 min read


“When Chefs Don’t Show Up: The Dark Reality of Ghosting in Irish Kitchens”
Big picture: Irish chef market Ireland is in a prolonged chef shortage, with non‑EU chefs now officially described as a “critical workforce” for Irish kitchens. In a tight labour market, chefs know they are in demand and can often line up several prospects at once, so the perceived “cost” of ghosting one employer to them is very low and this attitude is creating a bigger problem. Chefs aren’t ghosting because they’re terrible people; they’re ghosting because the whole system

Food Business Coach Tracie
Feb 177 min read


“Brookies, Truffles & Totally Loving Yourself: A Very Indulgent Valentine’s with The Home Show loaded with recipes to try at home”
I was so excited and genuinely thrilled to be invited back to The Home Show for Valentine’s 2026 – it feels like such a treat to return to Sinead Ryan’s kitchen‑loving corner of Newstalk. Sinead isn’t just a brilliant broadcaster; she’s an incredible cook, someone who really understands the joy of delicious food made from scratch, from proper home‑cooked meals & desserts that actually work in real kitchens. Her ability to cut out the fluff and make it delicious means that we

Food Business Coach Tracie
Feb 133 min read


FYI- Irish Cafe's are not public picnic spaces!
Set your boundaries, make them clear, train your team and stand tall. So many Irish café owners are accused of being “greedy” or “unwelcoming” for doing one simple thing: asking people not to use their business as a free picnic area. While customers unpack supermarket rolls, homemade sandwiches, packets of biscuits, deli coffees and soda cans at the table or under the shelter of privately paid‑for booths or privately owned picnic tables, the owner is busy trying to cover wage

Food Business Coach Tracie
Feb 106 min read


Entitled customers are toxic!
Entitled consumer behaviour is quietly stripping the profit, joy, and humanity out of my world – the world of independent Irish hospitality that I have given my life to. We do not permit BYO food into our cafe! What I’m seeing every day For years I’ve worked in, run, and now coach cafés, restaurants and food businesses across Ireland, and I can tell you this: the behaviour of a growing group of customers is no longer “a bit cheeky”, it’s destructive. On my TikTok and Instagr

Food Business Coach Tracie
Feb 49 min read


How to Crack Retail in 12 Months
LISTEN TO THE PODCAST HERE: https://www.traciedaly.com/podcast/episode/608ce2fb/meet-the-maker-felix-of-mor-taste Meet the Maker: Felix of Mor Taste – How to Crack Retail in 12 Months Ever wonder how a brand-new food product gets into every major Irish retailer within a year? Felix of Mor Taste is here to share everything—no closed doors, no secrets held back. Because when you achieve nationwide retail domination with a one-year-old business, the industry sits up and takes no

Food Business Coach Tracie
Feb 12 min read


THE IRISH BUTCHER WARS
Independent Irish butchery took center stage this year in a celebration of pure skill, passion, and pride at the Butcher Wars, the National Steak Challenge, and the Sausage and Pudding Competitions – all under the banner of ACBI Associated Craft Butchers of Ireland. The competitors: masters of their craft From the moment the first side of lamb was hoisted onto a shoulder, it was clear this was not just a show – it was elite butchery in motion. Eight competitors from Ireland,

Food Business Coach Tracie
Jan 277 min read


Hospitality Mindset: Accept, Don’t Expect
BUCKLE UP! Hire fast, fire faster! Let’s face it — people will always show up exactly as they are. In hospitality, that truth reveals itself daily: the late staff member, the cranky supplier, or the customer whose energy dips your mood. But here’s the thing — frustration often comes not from what people do, but from expecting them to do something different. When we stop expecting and start accepting, we regain control. Acceptance doesn’t mean lowering your standards; it means

Food Business Coach Tracie
Jan 212 min read


Why Customer Icks Are Gold and why your fragile ego is killing your profit potential!
Customer icks are not the problem in your business – your fragile ego is. Every eye‑roll, bad review and sent‑back plate is a live, paid‑for focus group screaming, “Here’s exactly where you’re leaking profit,” yet most owners react like they’ve been personally attacked instead of professionally advised. Food business coach Tracie Daly sees it every week: the operators who get offended by feedback stay stuck, while the ones who swallow their pride, dissect the complaint and re

Food Business Coach Tracie
Jan 104 min read
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