At Home with Tracie

Tracie Daly is a Ballymaloe-trained chef, food business coach, hospitality consultant, speaker, and content creator based in Kilkenny, Ireland.[cite:42] This combination of culinary credibility, industry knowledge, and practical business insight positions the service as more than content production alone; it offers food brands and hospitality businesses professionally made food videos shaped by real kitchen expertise and commercial understanding.

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The service is designed for Irish food brands, cafés, delis, independent producers, and hospitality businesses that need engaging short-form food content created in a real home kitchen setting. Content can be used across Instagram, TikTok, websites, paid ads, and email marketing, with a style that feels authentic, polished, and commercially useful.

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What the service includes

Food video content is created from a fully functioning home kitchen in Ireland, making it suitable for recipe demonstrations, product showcases, ingredient features, seasonal campaigns, and simple brand storytelling. This format is especially useful for brands that want relatable, trust-building content without the cost of a large studio or agency production.

Typical deliverables include:

• Vertical short-form recipe videos for Instagram Reels and TikTok.

• Product demonstration videos featuring packaged foods, ingredients, sauces, bakery products, meal kits, or drinks.

• Light recipe development and styling to show the product in a realistic, appetising way.

• Voiceover or text-overlay formats depending on the brand's preference.

• Optional still images captured during the shoot for social or website use.

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Why this offer is different

This service combines chef-level food knowledge with commercial food business experience, which helps brands get content that looks good and also makes sense from a customer, menu, and product perspective. Brands are not only buying video clips; they are buying food credibility, recipe instinct, and an understanding of what actually sells in hospitality and food retail.

Because the content is filmed in a real kitchen environment (my actual home), the end result feels approachable and believable rather than overproduced. That makes it especially suitable for Irish independent brands that want trust, warmth, and strong product storytelling.

Ideal clients

This offer is especially suitable for:

• Artisan food producers.

• Irish dairy, bakery, and pantry brands (no chains, no processed food)

• Cafés and delis launching retail products (clean label, no processed shit)

• Farmers' market businesses (Irish, seasonal, local only- no excessive ridiculous air miles allowed)

• Meal kit and prepared food brands- using quality ingredients, no processed meats or chemically pumped meats, no ultra processed shit allowed or tolerated.

• Tourism and regional food campaigns- if local, seasonal products and ethical businesses that are not ultra processed based are involved- the future of Irish food depends on this approach.

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Why this matters:

Irish food businesses need content that feels real, appetising, and commercially useful. Tracie Daly creates short-form food videos from her own kitchen in Kilkenny, combining chef expertise, food styling instinct, and business insight to help brands showcase products in a way that connects with customers and supports sales.

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To get started: send me an email and tell me about you, your business and your products and let's create a wonderful and exciting project together that will showcase your amazing work.

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