Tracie Daly Food-Business-Coach www.traciedaly.com Business is... Business is Business. Sometimes seen as a means to providing a living for yourself and your team, to add a unique offering, to create awareness. Business is tough.Business is rewarding. Business is the most intense learning curve. Every day you learn if you want to. You must be open to it, if you are not that’s when it starts to get tough. You forget to switch off. You become everything you said you wouldn’t.