Food business owners are already starting to tell the story of this toolkit better than any sales page ever could.
- Food Business Coach Tracie
- Dec 19, 2025
- 3 min read
What buyers are saying
One recent café owner messaged after buying:“I just purchased your very comprehensive toolkit. Thank you for taking so much time to help small businesses like ours, we greatly appreciate your interest, your time, your efforts and dedication. Looking forward to working on it.”
That line – “looking forward to working on it” – is exactly the point. This isn’t a passive read; it’s a working file they can apply immediately to map staff, see the real euro impact per person, plan wage and pension costs over 10 years, and start fixing pricing, rosters and waste.
What’s actually inside
The toolkit is not “information for information’s sake.” It is a bundle of done-for-you tools specific to Irish cafés and food businesses:
A plain-English breakdown of auto-enrolment and the 2026 minimum wage jump, with real numbers per full‑time employee and per café size.
A 12‑month roadmap that tells owners what to do in which month, from mapping staff and cleaning payroll data to switching on contributions and reviewing the first quarter.
A concise staff letter and WhatsApp‑style update template so they can communicate wage and pension changes clearly without drafting a word from scratch.
Strategy sheets on how to find that money through pricing, GP, labour hours and waste.
A 10‑year pension cost forecast so they can literally see the curve and plan for the big jumps over the next ten years instead of being hit blind.
When buyers call it “very comprehensive”, what they are really saying is: this saves days of reading government sites, doing maths and second‑guessing.
Why this toolkit is paid, not free
There is a very deliberate reason this is not a free download: food business owners need to act, not just collect another PDF.
Psychology and behavioral research show that when people pay, even a modest amount, they are far more likely to follow through because they now have “skin in the game” and a real cost to not using what they bought. A price turns the toolkit into a commitment device: a voluntary, monetary nudge that says, “I am taking this seriously enough to invest – now I need to implement.”
Free resources feel risk‑free and are easy to ignore; a paid product triggers a quick value calculation and a stronger sense of ownership. In practice that means a paid toolkit is opened, printed, shared with managers, and used in meetings, while free guides are more likely to sit unread in inboxes. For this topic – legal wage changes, pension obligations, and hundreds or thousands of euro per month in extra costs – “I’ll get to it someday” is dangerous.
Charging for the toolkit also draws a firm line between general free education and a structured, done‑for‑you plan. Free content can explain that auto‑enrolment is coming and that wage costs will rise; the paid toolkit solves the problem by giving the exact numbers, templates and timelines tailored to cafés. The price is not a barrier; it is part of the mechanism that turns overwhelm into a decision: “I am going to get ahead of this now.”
Why every food business owner needs to move
The reality is simple: every Irish café and food business is going to pay for auto‑enrolment and higher wages – with or without a plan. Paying a modest amount for a toolkit that shows how to find those extra EUROS per full‑timer per month through smart pricing, better GP, tighter rosters and less waste is one of the few levers owners control.
Leaving the toolkit free might have grown a bigger mailing list, but it would have quietly signaled that this is “nice to have” guidance instead of an urgent, action‑driving playbook.
Putting a price on it is how the message stays honest: this is not content marketing, it is a serious, working document designed to keep doors open, jobs protected and margins alive through the next decade of wage and pension changes.
You choose- get ahead or get left behind?
DOWNLOAD YOUR TOOLKIT HERE: